How to Make Women Understand Tech: Lesson #1

Intel’s Elijah Wood TVC

Let’s face it. For many women (like me), who consider ourselves “relatively tech-savvy”, there’s a lot we don’t know, or care to know.

So it’s brilliant when a technology company like Intel simplifies its message into one easy-to-get line: “Intel’s core helps your laptop battery run much longer”.

Then it sexes up this message with a reason why you should care. “Intel’s core helps your laptop battery run much longer… so that you can watch movies without a hitch — and at such enhanced quality it’s as if Elijah Wood were sitting on your lap.”

Now that’s what I call smart, effective marketing. You’ll be losing out if you didn’t make sure your laptop has an Intel® Core™2 Duo Processor.

(I could be her… What laptop was that again? Looked like a Sony VAIO. Which would be ideal, especially if she’s got the Z that’s souped up with Blu-ray, or the AW that’s built for audiovisual. Watching Elijah on a Clear Bright LCD screen has its privileges …)