Second Skin

With Make Up For Ever’s new HD Elixir, you’ll look like you’re not wearing any foundation or powder, but have naturally flawless skin.

By: Michelle Bong

Psst… have you heard? There’s a new beauty product in town, and it promises to give your complexion the flawless finish you’ve always wanted.

Featuring specially created high performance formulas, the HD Elixir by Make Up For Ever was created for the era of high definition TV and to ensure makeup would invisible on high definition cameras (which magnifies skin by up to six times) and to the naked eye. Light, non-sticky and instantly absorbed, it is applied to the skin to prepare it as a base for long-lasting makeup wear.

Make Up For Ever founder Dany Sanz explains: “During movies or on TV broadcast, makeup artists always look for practical products with an instant effect that actresses love. I wanted to create a magical product at the border line between make up and skin care. This Elixir gives instant radiance to the skin and catches the light, so the complexion looks perfect under the TV spotlights or under regular day light in any circumstance.”

On top of providing both maximum coverage and a minimalist look, D-Panthenol- and Glycerine-enriched HD Elixir instantly hydrates and adds radiance to the skin; tests show that your skin’s moisture levels can enjoy an exceptional increase of up to 520 per cent in just 15 minutes, promising a whole new level of suppleness and a youthful glow.

Radiance is also noticeable, thanks to ingredients like Fucogel, Argatensyl and Dermican which work overtime to hydrate and tighten, keep puffiness at bay and stimulate the collagen synthesis respectively.

HD Elixir, which is oil- and paraben-free, is also arguably the most hard-working product available today. Use it alone as a night-time moisturiser to camouflage signs of fatigue, as a makeup base, or as an eye contour cream that will reduce fine lines. Either way, your complexion will be kissed with vitality like you’ve never seen!

Actors and personalities have enjoyed the benefits of this revolutionary serum, and now you can too. HD Elixir complements Make Up For Ever’s range of HD foundations and powders – including HD Primer, HD Foundation and HD Microfinish Powder.

Pick up your favourites at the Make Up For Ever Academy at 39 Stamford Road #02-06 Stamford House, as well as Make Up For Ever counters at Sephora ION Orchard (#01-05/06) and Sephora Ngee Ann City (B1-05/06/07). For more information, visit www.makeupforever.com.sg

BROUGHT TO YOU BY MAKE UP FOR EVER

Related Posts:

• Women On The Go
• Obama For Yo Mama?
• VAIO CW: Your Kid’s Dream First Laptop
• Why I Love My VAIO
• How to Make Women Understand Tech: Lesson #1